Samanage Names Randy Drawas Chief Marketing Officer
Marketing Executive Joins at a Pivotal Time for Fast-Growing Enterprise Service Desk Software Provider
Cary, N.C. — August 19, 2015 — Samanage, a provider of cloud-based enterprise service desk software, today announced the appointment of Randy Drawas as chief marketing officer. In this new role, Drawas will manage the expansion of the company’s brand strategy and its go-to-market efforts. With more than 30 years’ experience marketing great technology products, he brings extensive operational and branding expertise to the growing Samanage market opportunity.
“The service desk industry is entering an exciting new era where advancements in cloud-based application and product design collide to bring innovative business solutions to more users across an organization,” said Doron Gordon, CEO of Samanage. “We believe that there is an enormous, untapped opportunity to empower IT professionals to evolve and become a strategic business partner. With Randy at the helm of our marketing efforts, we are looking forward to helping shape what’s next.”
“This new generation of enterprise service desk solutions stands to transform entire industries and is just beginning to be realized,” said Randy Drawas. “Samanage is perfectly positioned to lead that shift and I’m so excited to have the opportunity to bring this excellent new vision to the marketplace on a global scale.”
Drawas has the go-to-market expertise that helped many technology upstarts grow into market leaders. As CMO for The Americas and Western Europe, Randy helped to transform Internet security startup Kaspersky Lab into a $750 million global powerhouse. As CMO at M*Modal, Randy successfully integrated five brands into a single brand, which was acquired seven months later by JP Morgan Chase for $1.2 billion. Drawas created one of the top 100 Kickstarter technology product campaigns and he was also awarded Forrester Research’s Groundswell Award for Innovation in B2B Social Media.
Samanage, the service success company, is the most reviewed and highest rated IT service desk solution. We are redefining employee service experiences by empowering organizations to maximize the potential from their most important asset – their people. Samanage’s cloud-based employee service management platform is smart, easy to use, and inspires companies ranging from startups to global market leaders to simplify complex tasks and automate services across their entire organization. With more than 2,000 customers around the world in a variety of vertical markets, our software can be tailored to meet specific service needs.