Raising the Bar: Google Analytics for Samanage
Google Analytics is a free, powerful tool to measure page traffic, and it can also show you how people navigate from page to page on your website. This is particularly valuable for your service portal, which is full of links to resources that your employees should be using. Whether it’s knowledge articles, search functionality, or service catalog offerings, it’s helpful to know which links are useful and which ones are largely ignored.
In this episode of Raising the Bar, you’ll learn how you can use data from Google Analytics to help connect employees to the things they’re struggling to find in your service offerings. This tutorial demonstrates how to follow the paths that individuals take when they visit the service portal.
Which articles or service catalog items are they finding in a click or two? Which ones are taking them six to ten clicks to find? Once you have that data, you can make some adjustments in the way you present these service offerings to employees.